CREATIVE DIRECTOR
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Brand Strategy

 

Curology

Skincare with a Face

As part of rebranding Curology, we strategized a brand positioning and creative platform that puts their key differentiator at the fore.

  • Agency: Opinionated


NETFLIX

Global Masterbrand: Voice

Partnered with Netflix’s Brand Team on an initiative to unify the Masterbrand with new guidelines and a creative platform.

  • Agency: AKQA


Misfits Market

Odds & Ends

During the peak of the pandemic, this subscription of rescued fruits & veggies needed to rapidly expand to meet demand. Here’s how I helped take them from purveyors of funny-looking fruits to a full-fledged discount grocer.

  • Art Director: Tim Suglian




Harry’s

Engineered for Enjoyment

Harry’s disrupted the male grooming category by not being about sports, swagger, or getting the girl. It needed a brand platform and campaign to reflect those values.

  • Creative Director: Luke Crisell

    Director: Vallée Duhamel

    Producer: Partizan

    Cinematography: Andre Turpin

    Production Designer: David Pelletier

    Art Director: Anora Collier

    Assistant Art Director: Aimée Hunt

    Producer: Maddy Boardman

    Post-Production: Rodeo FX

    VFX Supervisor: Erika Gagnon

    Color Grading: Simon Boisx

    Composer: Riley Hughes

    Stylist: AJ Hélie

    Hair & Makeup: Laurie Deraps

    Line Production: Sailor Productions

    Stills Photography: Samuel Pasquier