CREATIVE DIRECTOR
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Brand Strategy

 

Curology

Skincare with a Face

As part of rebranding Curology, we strategized a brand positioning and creative platform that puts their key differentiator at the fore.


NETFLIX

Global Masterbrand: Voice

Partnered with Netflix’s Brand Team on an initiative to unify the Masterbrand with new guidelines and a creative platform.


Misfits Market

Odds & Ends

During the peak of the pandemic, this subscription of rescued fruits & veggies needed to rapidly expand to meet demand. Here’s how I helped take them from purveyors of funny-looking fruits to a full-fledged discount grocer.




Harry’s

Engineered for Enjoyment

Harry’s disrupted the male grooming category by not being about sports, swagger, or getting the girl. It needed a brand platform and campaign to reflect those values.